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Art Direction

Arcadia

Client
Arcadia Studio
Services
Web Design, Web Development
Year
2024

We built a refined, content-rich website for a boutique architecture firm, designed to communicate vision and craft while guiding prospective clients through their portfolio of residential and commercial projects.

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The Goal:

Create a website that reflects the precision and elegance of Arcadia's architectural work. The goal was to let project photography speak loudly while building enough informational depth to support longer client research sessions and ultimately drive consultation requests.

Arcadia, Art Direction project visual 1

The Challenge:

The firm relied heavily on in-person meetings and referrals, with a website that didn't do justice to their portfolio. The existing site was template-based, lacked a coherent visual hierarchy, and made it difficult to differentiate between project types or communicate the firm's design philosophy.

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The Result:

We delivered a minimal, editorial-style website with immersive full-bleed project galleries, a structured case study format, and a subtle but persistent consultation CTA. Within the first quarter of launch, the firm received a 40% increase in inbound inquiries and two new project commissions directly attributed to the redesigned site.

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